News & Events
True Color™ EMT Wins the 2006 TED Magazine
"Best of the Best" Award
Allied Tube & Conduit's True Color™ promotion was awarded The Electrical Distributor (TED) magazine's prestigious "Best of the Best" marketing award for 2006 Direct Promotions at the National Association of Electrical Distributors (NAED) Annual Meeting. This is the first marketing award that Allied Tube & Conduit's Electrical Group has ever received. The formal industry recognition is a testament to Allied's dedication to providing the highest quality and innovative products and services to its wide customer base. Allied Tube & Conduit's promotion was selected by a panel of industry experts from almost 370 entries and been included in the June 2006 print edition of TED magazine and will be showcased at NAED's ADVenture Conference later this year.
Allied's True Color™ EMT line fulfills a growing need among contractors for more efficient installations and easier identification of electrical circuit runs. Hailed by distributors as the first promotional campaign to bring electrical conduit out of the warehouse and into the counter area, Allied's True Color™ promotion decorated over 1,250 electrical distributor branch sales counters with wind chimes made from Allied True ColorTM EMT™ product.
The promotion also included a website, a direct mail piece, brochures, and an
HDTV sweepstakes.
In addition to red and blue EMT, the True Color™ EMT family has been expanded to include: black and white for aesthetically pleasing electrical infrastructure design in open architectural areas; orange for fiber optic and maintenance applications; yellow for high voltage; and green for healthcare circuits. Unlike painted EMT alternatives, Allied's True Color™ EMT has a special color dye which allows the conduit to maintain all of the same strong electrical grounding characteristics of standard EMT (metallic silver).
Winner Announced in True Color™ Promotion
Allied Tube & Conduit is pleased to announce that Mr. Vitaliy Kupin is the winner of the
True Color™ promotion contest. Mr. Kupin is an Electrician and Assistant Supervisor at Vandre Electric in Denver, Colorado. He learned about Allied's color-coded
True Color™ EMT products and the promo from his local distributor.
Mr. Kupin is pictured with the grand prize — his new HDTV set. 
The promotion brought electrical conduit out of the warehouse and into the counter area by decorating over 1,250 electrical distributor branch sales counters with wind chimes made from Allied True Color™ EMT product. The promotion also included a brochure,
a direct mail piece, a website, and a drawing for a new HDTV set.